Hey there good people of the internet,
A while back I blogged about my Adventure Initiation about 2 to 3 weeks into it there was a minor hiccup in the form of an announcement that an Ad Platform being made available for Windows Phone 7. In the spirit of finishing something that I gave so much to start I am pleased to announce that I have just had my showcase application for Windows Phone 7 certified.
Just like any other new business you have to be able to perform all roles. I guess its time to interview myself
Whats is this showcase application?
Well it is a preview application for AdGAC my Ad Platform for Windows Phone 7
Hold on I read Adventure Initiation you really left your paid employment to build an Ad Platform, are you crazy?
You need to be >= a little crazy to make steps forward.
Well your interviewing yourself so you can tick the crazy box
It would be my pleasure
Why AdGAC?
AdGAC, yep the name was inspired by the great .NET GAC :). But moreover it stands for Global Ad Community. One of the biggest things I found I really really, really really, really did not like about advertising was the content rarely connected with anything I was interested in. So what I did was integrate a toolbar into my Ad Control to allow me, the end user, the choice to personalise my ad experience thus helping with the prioritisation of content. Furthermore if I configure it once it will it will travel between applications :). I see it as a win win win – win^3 – scenario for end users, advertisers and developers. End users say what they want and hence will be engaged with the advertisers that want to connect with them and developers still make their hard earned cash.
So what about a demo?
I have made it so you can download the AdGAC preview application or you can search for it through marketplace using either “adgac” or “advertise” :). Sure, while the containing application is not beautiful it serves the purpose I built it for, that is, a vehicle to demonstrate the beauty of AdGAC Ad Platform i.e the advertisements and engagement model. Be sure to use the flick up gesture to get your toolbar to personalise your profile for better matched content – note the effectiveness of this will become more apparent as more Ads are made available. Here are some screenshots.

AdGAC preview application

AdGAC preview application
What media types are supported for advertiser campaigns?
We support text, image and animated gifs of dimensions 480×80 px
What ways can Advertisers target their campaigns to capture the correct audiences attention?
Currently we have 5 options available and some more under development. The five available are:
- by audience Interest
- by audience Gender
- by audience Age
- by Device Manufacturer
- by Audience Location
You can find more information here
In what way can the end users interact with the Advertisers ad content , in other words what click action types / calls to action?
Currently we have 5 options available and some more under development. The five available are:
- click to Website – good for directing traffic to your website
- click to Call – useful for directing calls into your corporate call centre e.g Charity organisations or Pizza companies
- click to SMS compose – useful for SMS promotions
- click to Marketplace Detail – useful for driving downloads of a single application or music that is available through Microsoft Marketplace
- click to Marketplace Search – useful for driving downloads of all your applications or music that is available through Microsoft Marketplace
You can find more information here
How do you create campaigns and register applications?
I also built an accompanying website used by Developers to manage their applications and and Advertisers to manage their advertising campaigns www.AdGAC.com

AdGAC website Advertising for Windows Phone 7
Looks like you’ve been pretty busy?
Surely have
Where to now?
- Well I have opened the site for registrations of interest. I would like to gauge stakeholder interest [ thats you
] and would like to run a closed alpha to gather some feedback. So if you’re a Developer or Advertiser and would like to be involved in the closed alpha then please do jump on the site www.AdGAC.com and go to the developer or advertiser tab and press Register or go direct through here Register and fill out the form
- This release is streamlined to get the platform out for some feedback. I have a whole bunch more ambitious ideas and the passion to implement them so stay tuned

Thanks for your time Nick
No problems
To my dear tech readers – you now probably understand why the tech posts this month were fewer then usual I look forward to getting you some more tech when I am back from my holiday early Jan . Until then, happy Christmas and New Year!
Kind Regards,
Nick Harris